The story
ஊர்ல means back home.
Ooru is the town you are from. Oorla is that word with somewhere attached to it, and Tamil will not let you use it about the flat you pay rent on. You can live in Bengaluru for nineteen years and still say oorla about a street in Karur.
We are in Coimbatore, Tamil Nadu. We make our own product, print our own tins, and pack our own boxes. 31 companies have put their logo on one.
Provenance
Every sweet in the box has a hometown.
The label names the town. Where no town owns a thing, the label says so instead of guessing.
- Halwa
- Tirunelveli
- Palkova
- Srivilliputhur
- Kadalai Mittai
- Kovilpatti
- Adhirasam
- Karaikudi
- Macaroons
- Thoothukudi
- Mysore Pak
- Coimbatore
- Coconut Balls
- Ooty
- Ribbon Seeval
- Sattur
- Mixture
- Madurai
- Filter Coffee Decoction
- Kumbakonam
THE FLOOR
One roof in Coimbatore.
Sweets, print, filling, packing and dispatch in one building — the people who packed your sample pack your order.
Two minutes on our floor. English subtitles are burnt into the picture — the film reads with the sound off.
Printed, packed and sealed on the same floor.
Who we ship for
31 companies. One kitchen.
Some order fifty boxes for a small team; some split-ship thousands to home addresses across 19,000+ pin codes. Both get the same sample and the same itemised quote.
Tell us the number.
Send the headcount and the budget band. An itemised, GST-ready quote comes back within 24 hours.